Category : Marketing

Kick your referral rate into overdrive

No doubt you already know the power of word-of-mouth referrals. An incredible amount of purchase decisions are made via recommendations from friends, family and work colleagues.
But as a business owner, what are you doing to actively increase the number of referrals your business receives? If your answer is nothing then a huge opportunity awaits you!
So, [...]

Your ice cream sundae

Your ice cream sundae

There is one time above all others that you have the undivided attention of your customer. And that is the moment they purchases from you and gets their hands on your product or service.
Let’s say, for example, that your business delivers products using snail mail or a courier. The customer is typically waiting to take [...]

Step into your customer’s shoes

Step into your customer’s shoes

Every day your prospective customers are asking themselves the same question about your business. Your response to this question and how you communicate it can mean the difference between your business thriving and going under.
So, what’s this all important question that your prospects are asking? It is this – “Why should I choose your [...]