In my experience,  Internet marketing can be a daunting and often frustrating occupation. I cannot recall the number of times shortly after embarking on a new online venture when I have started to lose patience with my progress and begin doubting whether I’m on the right track.

And this has sometimes resulted in me giving up on a venture or campaign long before it has had a chance to succeed.

I first started hearing about the importance of mindset for Internet business owners from the Internet Business Mastery podcast. And it’s from those guys and others that I have developed what I call my three pillars of a success mindset.

I could talk about each of the pillars in great detail (and maybe I will in future posts) but for now I will give a brief overview of each.

1. Small wins make for big results

Regardless of how well you research and plan an online business or Internet marketing campaign it can be difficult to stay confident and optimistic about where the project is heading. This is particularly true in the early stages when results are typically much slower than you would like.

I have found that chunking the grand plan down and focusing hard on incremental goals can really help to maintain and build momentum.

I’ll give an example. Lets say I have a built a new website with a plan to generate passive income through affiliate sales on the site. Since affiliate sales will only be possible once I have a steady stream of visitors to the website my initial goals will be based on driving a specific number of unique visitors to the site per day.

I’d start with a realistic and achievable goal of 50 visitors per day within 4 weeks of the site going live. Once that goal has been achieved I will continue to raise the bar and refocus my traffic generation efforts, or create a goal around a different factor such as conversion rate.

The bottom line is that it is much easier to stay focused and motivated to achieve small incremental goals than it is to work towards a big goal way off in the distance.

2. Build assets at all times

Unfortunately for me this incredibly important pillar came to my attention only relatively recently. Everything you do in your Internet marketing campaign should be geared towards build assets for your business.

My definition of an asset is something that you have some degree of ownership over that adds value to your business. In the online world assets include:

• Properties – Domain names, website infrastructure.
• Content – web pages, articles, blog posts, audio, video.
• Communities – forums, social media groups, social networks.
• Customer touch points – traffic, email opt-ins, RSS subscribers.

Assets are as important for your online business as they are in the offline world. As your asset inventory grows, so will your business.

3. Persevere

Lastly and most importantly comes perseverance. I will not dwell on this pillar since you’ve probably heard it a thousand times before.

Suffice it to say that perseverance an essential ingredient of a successful online business or Internet marketing campaign. The one certainty is that there will be obstacles and setbacks in any project. And perseverance is typically the difference between those who give up when faced with those obstacles and those that find a way to overcome them and keep moving forwards.

The 3 pillars of a success mindset is a post from: Sharp Dart