Posted in Web Marketing on 14. Sep, 2009
Nothing builds credibility and trust like being a published expert in your field. It is a feature that will set you apart from your competition.
Now, I’m guessing that you don’t have the time or motivation to write a traditional 400 page book – but there is a powerful publishing tool that should be well within [...]
Posted in Web Marketing on 06. Sep, 2009
I have another experiment for you. If you have a website, open it up and read the contents of the home page and one or two other key pages.
Ask yourself this question – “what are these pages about?”
90% of readers of this post will say they are about their business, their employees, how long they’ve [...]
Posted in Web Marketing on 03. Sep, 2009
The Internet is a huge, cluttered place.
In fact, it is probably second only to the Yellow Pages in terms of competitive advertising spaces.
One thing is for sure – your visitors will only be on your website for a short time, and once they leave they are highly unlikely to ever come back.
So, you need to [...]
Posted in Web Marketing on 03. Sep, 2009
For any small business there are basically two types of website.
The first – and most commonly sold by web developers – is the brochure website. Brochure websites are characterised by heavy designs, stock images and page after page of generic “corporate speak”.
Now, as an Internet marketer I am a little biased but in my opinion [...]
