Posted in Web Marketing on 14. Sep, 2009
Nothing builds credibility and trust like being a published expert in your field. It is a feature that will set you apart from your competition.
Now, I’m guessing that you don’t have the time or motivation to write a traditional 400 page book – but there is a powerful publishing tool that should be well within [...]
Posted in Customer Service on 10. Sep, 2009
If you are set up like most businesses, the telephone will be one of the most common ways that prospects initiate contact with you. Typically a prospect will find your telephone number through an ad or by word of mouth and then call to inquire about your products or services, pricing, opening hours and so [...]
Posted in Web Marketing on 06. Sep, 2009
I have another experiment for you. If you have a website, open it up and read the contents of the home page and one or two other key pages.
Ask yourself this question – “what are these pages about?”
90% of readers of this post will say they are about their business, their employees, how long they’ve [...]
Posted in Web Marketing on 03. Sep, 2009
The Internet is a huge, cluttered place.
In fact, it is probably second only to the Yellow Pages in terms of competitive advertising spaces.
One thing is for sure – your visitors will only be on your website for a short time, and once they leave they are highly unlikely to ever come back.
So, you need to [...]
