Website Marketing Tip 3 – Whats In It For Me?
Posted in Web Marketing on 06. Sep, 2009
I have another experiment for you. If you have a website, open it up and read the contents of the home page and one or two other key pages.
Ask yourself this question – “what are these pages about?”
90% of readers of this post will say they are about their business, their employees, how long they’ve been operating, the features of their products and services etc etc…
Well, I’m afraid this is WRONG and it is losing you a lot of business.
Your website (like all your marketing) should not be about you and your business – it should be about the customer. It should demonstrate how your business offers a unique and compelling solution to their specific needs. After all, the most important thing to your customer is themselves – not you!
With that in mind, how might you change your website copy, images, video and an other material to be more oriented towards your customer?
This post is part of a series of website marketing tips for small business.
